SuperCook Archive

NY-based SuperCook has just launched their new recipe matching Web application. The idea with SuperCook is to help you take the items in your fridge and pantry and put them to use before they get moldy.

When I heard about SuperCook, the first thing that came to mind was that it’s a RecipeMatcher clone. Both services are solving the same problem but go about it differently. RecipeMatcher houses the recipes on their site and also allows users to submit recipes. SuperCook links out to other recipe sites after the desired recipe is selected.

SuperCook is very slick in function. There is a slick ingredient finder which auto-finishes as you type for easy selecting. As you enter more ingredients, the right panels update automatically to match the available recipes. The system also checks to see if you have complementary items to help find additional recipe choices. Once you find a recipe you like, it takes you to the site that houses the recipe with a frame back to SuperCook. All of the searches I tried took me to RecipeZaar.

The only real concern I have is whether this is a service that could generate revenue as they send their visitors away so quickly. There is an advertisement on the site but I am not sure it’s enough. I do see a quick acquisition by RecipeZaar though – the functionality would be a huge improvement for the Web 1.0 recipe site.

Sadly, there were no recipe matches for day-old pizza and leftover Ramen noodles.