Sxip Archive

As we all know, Google announced their new office application for small businesses yesterday.

Today, Sxip has launched their Sxip Access for Google Apps. An identity and access management solution for Google Apps(TM) Premier Edition, Sxip Access extends the access privileges, security policies and manageability of the corporate network to the online world.

"Google Apps will profoundly alter how individuals retrieve, share and manage business-critical information. This will offer tremendous cost and productivity benefits. Sxip Access provides extended options for addressing specific security needs while ensuring that access to Google Apps remains intuitive to enterprise users," said Dick Hardt, Founder & CEO, Sxip Identity. "Similar to the successful relationship we've had with salesforce.com, we're looking forward to working closely with Google in providing a seamless and safe experience for their users."

From Sxip:

More specifically, Sxip Access ensures additional:

- Control – maintain centralized user control by tightly integrating with existing corporate directories, increases IT efficiency and reduces management costs
- Security – instantly create, modify or revoke user access to Google Apps, protects critical data and mitigates risks from unauthorized access
- Productivity – seamless access to Google Apps with no additional usernames and passwords, improves user experience, promotes application uptake and utilization

Dick Hardt opened the session with a discussion of Identity 2.0. The discussion was only 15 minutes. I think he could have used at least 30, maybe an hour. This could have been the most interesting discussion of the day had it been more in-depth. Here are some of my notes:

What is identity? Who are you. The basics is that just like a credit report, past experiences predicts future experiences.

Dick recommends a book — The Innovators Dilemma by Clayton Christensen

What is digital identity? It is what's behind your usernames.

Dick talks about Microsoft's Info Card product and that it appears cool. He states that Google and Yahoo! basically are one login for multiple sites but that the sites are in silos. And that while Passport by Microsoft has basically failed, the Info Card product holds potential.

eBay's reputation system uses a past predicts future model. He suggests eBay is the best in this area today.

Some of the companies using Identity 2.0:

• Wikipedia
• Slashdot

Final thought from Dick: eBay could use reputation as a central housing point. Other companies could leverage the eBay reputation system and pay to post reputation points.