TradeDoubler Archive

Received this news from AOL this morning that they have placed plans to acquire TradeDoubler for SEK 6,332 million or about US $900 million. The Offer Price represents a premium of 20% over the average stock price for TradeDoubler. AOL is anticipating closing the deal by end of February 2007.

Here is some information about TradeDoubler from the release:

Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 17 other markets, with customers including Dell, The Apple Store, Svenska Spel and Telia.

Randy Falco, Chairman and CEO of AOL LLC, said: “This investment provides a unique opportunity for both TradeDoubler and us to capitalize on the continued rapid growth in online advertising and e-commerce in Europe.We believe that TradeDoubler will be complementary with our other businesses, especially with our third-party advertising network – Advertising.com."

Read the full release (it is a standard long acquisition release) on the AOL Web site.