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Received this news from AOL this morning that they have placed plans to acquire TradeDoubler for SEK 6,332 million or about US $900 million. The Offer Price represents a premium of 20% over the average stock price for TradeDoubler. AOL is anticipating closing the deal by end of February 2007.
Here is some information about TradeDoubler from the release:
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 17 other markets, with customers including Dell, The Apple Store, Svenska Spel and Telia.
Randy Falco, Chairman and CEO of AOL LLC, said: “This investment provides a unique opportunity for both TradeDoubler and us to capitalize on the continued rapid growth in online advertising and e-commerce in
Read the full release (it is a standard long acquisition release) on the AOL Web site.