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Real estate listing and search engine Trulia is announcing the launch of Trulia Pro tonight. Trulia Pro is a self-service advertising program for real estate agents. The program allows agents to buy sponsored listings and spotlight ads in the locations and ZIP codes you wish. The listings show at the top of the results and the company says they are 4-7x more likely to be clicked.
This news comes a month after Trulia launched their real estate ad network. The pricing plans are $39/month or a yearly plan with 25% off. They are offerin 3 months free if you are advertising anywhere online – more details on their blog. At $39/month, most will signup for it – at least to test it for a few months.
Unlike Google AdWords, this program is flat-rate and ads will rotate and will match the user’s search as closely as possible.
Greg Sterling notes that competitor Zillow has offered self-service ads for 18 months.
Real estate search engine Trulia is announcing the launch of the Trulia real estate vertical ad network today. Trulia notes that this new ad network will give advertisers access to over 10 million unique visitors per month in their publisher network.
The Trulia Ad Network is launching with a collection of premium online real estate publishers, including Oodle, Homes & Land and The Savvy Source. Existing Trulia advertisers include a diverse group of consumer brands, including Wachovia, Lennar Homes, The Carrier Corp., DirectBuy, Prudential Real Estate, Windermere Real Estate, and ZipRealty.
Trulia provided the following stat from Borrell Associates, "We forecast that real estate ads in newspapers will drop more than one-third by 2011 while online housing ads will rise 60 percent and overtake print for the first time."
Trulia.com self-reports monthly figures of 4.5 million unique visitors with 30 million pageviews and 48.1 million ad impressions per month.