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Retailer Sears has announced today the launch of Sears2Go, a mobile site that allows you to interact with products and services offered by Sears. Most of the products offered on Sears.com are available on Sears2Go and the merchandise can be picked up at a Sears store or delivered. There’s also a store finder – I haven’t been in a Sears store in years!
The application appears to work on any mobile device and you can even play with it on your computer. The technology for Sears2Go is provided by NY-based Usablenet. Usablenet creates a variety of branded mobile applications – it appears based on the URL redirection that they also host the mobile sites as well. Usablenet began operations in 2000 and they can transition any regular Web application into a mobile-accessible application.
This new application from Sears reminds me of the mobile applications from Pizza Hut and Papa Johns. Are these applications actually used in mass? The Sears Director of eCommerce suggests that you could place your order while stuck on a train or waiting for your child’s concert to begin.