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valentine’s day Archive
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- Marketing Guru at A Small Orange
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- Senior Web Designer at crowdSPRING
- Product Manager, Software at Case Commons
- iPhone Developer at eBuddy
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So imagine this… it’s Valentine’s day and you are trying to figure out what to get that special someone (e.g. your sweet thing, your baby momma, baby daddy, cutiepie). Most people usually get lingerie, chocolates, roses, flowers, a nice card, bottle of wine and a movie, etc.
The Flock browser has launched an interesting marketing effort today. They want you to skip all of those things and instead give your sweetie a Flock browser. Flock marketing VP Dan Burkhart notes in a blog post, "This Valentine’s Day, we’d like you to turn your friends on to the browser that helps put people together. Instead of handing off an unoriginal box of chocolates, tell the people you care about to download Flock and you’ll be turning them on to a browser that inspires people to stay connected with the friends and things they care about most in their lives. Take it a step further and offer a personal tutorial to show this person how to get their accounts set up, and voila – you’ll find that your Valentine will be impressed and amazed by what a guru you are."
Somehow I am thinking if you show up with a usb key with a demo video and a Flock installation, you might head home early.
It will be interesting to hear from Dan on how the campaign went – since they create customized versions, it might be neat to create a valentine’s day edition where you can create a pre-set layout with images, videos, etc. I give Dan much credit for trying out the idea!