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Compete is out with their latest online video market share report. As anyone with a pulse could guess, YouTube/Google is still dominating the market. YouTube is up 14% from a year ago while half of the top players are down from a year ago. This report from Compete is really about where people are watching online video. What I’d love to see is for Compete to compare the video hosting players in terms of where content producers are placing their media.
What I am seeing with YouTube is that more consumer brands are leveraging the YouTube platform. If YouTube wants to generate real revenue, this is where it is. Sure there’s money in pre-roll ads, but partnering with large consumer brands will provide YouTube with a more level revenue stream. We will have to see over time how loyal YouTube users feel about brands invading their cat video sanctuary.
Check out the Compete posting for more detailed analysis about Jokeroo.
Online video host Veoh has launched a new behavioral advertising program in beta today. Mark Walsh from OnlineMediaDaily explains that Veoh’s program, "lets marketers match video and display ads with specific audiences based on their viewing habits."
Veoh will offer targeting in a variety of categories including: digital youth; family-focused; information seekers; pop culturalists; socially conscious; sci-fi and anime fans; and upwardly mobile. Behavioral advertising has been the talk of the Internet and in the U.S. Senate. The question is around how much information is too much before it moves into privacy concerns.
Veoh reports 300 million video plays a month from both professional and user-generated content. Though like most video networks these days, the emphasis is moving to the professional side where it’s easier to monetize.
StumbleUpon is announcing a variety of new partnerships today with regards to their StumbleVideo product. StumbleVideo allows you to thumb up or down a video and then get presented with another one, and another, and so on. Each time you rate a video, the system becomes more intelligent about the videos you like and dislike. Over time StumbleVideo presents you videos that you are likely to be interested in.
The new video partners are: College Humor, Funny or Die, Vimeo, Dailymotion, veoh.com and vbs.tv.Previously StumbleVideo only offered content from YouTube, Google Video, MySpace Video and Metacafe. These new partnerships should provide a nice life in viewed videos for the new partners and for the content creators behind the videos.
Brightcove has announced a number of new strategic distribution partnerships today. The companies involved in the deal are: Bebo, Meebo, RockYou, Slide and Veoh. What this deal means is that customers using the Brighcove Internet TV platform can now also distribute their videos on the above named company platforms.
Here’s how Jeremy Allaire, Brighcove founder describes the deal, "The distribution partnerships announced today will make an exciting array of high-quality, premium video content available to be viewed on Bebo channels, shared through viral widgets from RockYou and Slide on Facebook and MySpace, included in instant messaging activities on Meebo, and viewed in full-screen at Veoh’s Internet Television portal."
They also claim that these new distribution partnerships will reach over 300 million viewers. No mention of overlap between the services. At the end of the day, distribution could mean more viewers but could also work to dilute a video brand. I wrote about this topic last week.
Brightcove has signed a variety of partnerships recently including IAC, Fox and Channel 4 in the U.K.
MTV Networks is announcing a new batch of online video distribution partners for its shows today. The full lineup of partners (bold are new today): Dailymotion, GoFish, imeem, MeeVee and Veoh, AOL, Bebo, Comcast’s Fancast, Joost and MSN.
"We believe in a targeted approach to online video syndication, which means working with select partners who value our content and have the ability to build deep and interactive experiences around it," said Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN.
All of MTVN’s partner sites will carry individual channels for each participating MTVN brand, streaming ad-supported video clips free to the consumer. Like MTVN’s own branded websites, the partner sites will enable global audiences to embed MTVN clips on their own blogs, social networking pages or websites. The key is in the embedding – this is the power of distribution for their advertising which can help the video clips go viral.
Today’s announcement comes a month after the announcement of the Digital Fusion advertising group within MTV Networks.
MTV Networks is a unit of Viacom (NYSE: VIA).