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Viddler, a service that aspired to be a stand-out competitor to other video hosting services like YouTube and Vimeo, announced yesterday that, effective immediately, they are going to stop allowing users to sign up for their free personal accounts. All existing personal users of Viddler will be able to maintain their accounts (for the time being, at least), but all future registrations will have to be premium accounts.
Note from Allen: the announcement to remove the ability to create personal accounts comes three months after Viddler founder Rob Sandie was told by the board that his, “services were no longer required”. He was going to remain on the Viddler board but he updated the post to note that he resigned a few weeks later from the board.
Following is the announcement that was sent out to existing personal account holders: Continue reading “Viddler Waves Good-Bye to Personal Accounts” »
Earlier this month AOL (NYSE:AOL) acquired the Huffington Post blog for $315 million. I posted on Twitter that I wondered if online video hosting service Viddler would be next for the “new” AOL. I still think the acquisition makes sense for both companies.
AOL has a large number of brands (and will be even larger once the above acquisition is complete) and I have to imagine that video will be a large piece of AOL’s pageview generating strategy going forward. Today AOL has a video site and they also own the Truveo video search engine.
Viddler currently works with AOL’s Engadget tech blog for their gadget videos. AOL’s Techcrunch blog uses Ooyala for their video hosting and this hosting could easily move to Viddler if there was an acquisition. It appears that the videos on AOL’s video site are self-hosted.
I am not 100% sure but I think Viddler has only raised some angel funding (which is quite impressive considering they are in the video hosting business). Viddler also received $50,000 from Ben Franklin Technology Partners last April. Viddler lists a team of 16 people based outside Philly and in Poland.
My guess is that AOL could acquire Viddler for a very reasonable price and bring a strong base of video hosting, video analytics and monetization inside the company. If there was an acquisition, Viddler would become the corporate hosting platform. This central repository would help AOL cross-promote videos across all of their channels. There is tremendous opportunity in cross-promotion that AOL is losing everyday by hosting with so many different video partners. For example, when you are finished watching the latest iPad 3 unboxing video on Engadget, you could jump over to Techcrunch to watch the latest TechCribs video.
AOL would also gain the ability to use their internal ad sales team to sell and integrate video ads across all of their properties.
The only question I am left with regarding a potential acquisition is whether Viddler would remain open to other companies to use — they currently host video content from a variety of companies including Gawker and the Cheezburger Network.
Web analytics service Clicky has announced the launch of their video analytics service which is part of the overall Clicky web analytics platform. Clicky has integrated directly with video hosting company Viddler and provides the ability to track videos from YouTube and Vimeo as well.
The Viddler integration will go live sometime in August as Clicky notes that the Viddler team has some additional work on their end before the connection is made live. The Viddler integration will not require you do anything different to make sure the video stats reach Clicky.
To use the YouTube connection with Clicky, there is a bit of work involved. You can read about the changes to your blog or website that must be added on the Clicky help site. It addition, the way you embed videos is different than just copying and pasting the code directly from YouTube into your blog. The same goes for Vimeo…you would need to add some code to your templates and then change the way you insert videos into your blog or website.
Here’s an example of the stats page:
Note – we are an affiliate for Clicky but none of the links in this post are affiliate links.
From the announcement, “Comprehensive statistics about your videos are now only a click away. Of course, Viddler Analytics answers even more questions than those above. How much storage has my account used this month? How much video bandwidth have we used so far? Am I close to my account level threshold yet? These questions, and others, are very important to our Business level accounts.” The partner analytics provides more “social” stats around comments, total video views and individual video stats.
To use the Viddler analytics tool, you must be a business or partner customer. Business accounts start at $100/month. When I attempt to load the analytics tool I am redirected back to the Viddler home page. They should probably change that to redirect to a page describing the analytics option and how to get access to it.
I love seeing more stats and analytics around the content I create so I welcome a new set of video metrics. Now I guess I need to create more videos…anyone see the BloggerKing lately?
Here’s an overview video of how the analytics tool works:
Continue reading “Viddler Adds Analytics” »
IAC-owned online video hosting service Vimeo has announced that they will begin to remove source video files. The removal will take place beginning on August 1st. The source files will be stored for a week and then removed. Apparently storing huge video files costs money – can you believe it?!?
If you upgrade to a Vimeo Plus account, the source files will be stored as long as you are a pro member. Vimeo notes that they will continue to store the MP4 file that is used in the video player. A Vimeo Plus subscription is $60/year.
From the Vimeo announcement, “Please understand that this is not a devious scheme to force you to upgrade to Plus. This was a hard decision to make, but we make these changes to ensure Vimeo’s longevity so that you *can* use it for free.”
I wanted to see what the policy is regarding storing source files at another popular video hosting service so I spoke with Viddler’s technology evangelist Colin Devroe. Colin noted, “Our current and past policy has always been to keep original sources for as long as an account is active. We’ve recently begun to either delete, or archive, videos from accounts that haven’t had any activity in as long as a year – to help reduce costs. Although our policy may change in the future, we’re confident that we can keep original sources for as long as an account is active rather than for a specific duration after upload.”
Video hosting service Viddler has announced the launch of a new service today, 15s. The idea behind 15s is to create videos using a webcam of 15 seconds or less. The videos are then instantly sent to your Twitter buddy list. The videos also appear in your Viddler video stream. Assuming this service becomes popular, it might be good for Viddler to allow a split between regular videos and these new 15s videos. Viddler evangelist Colin Devroe tells me that this is the 1.0 version and more enhancements are on the way.
This new Viddler service is direct competition for recently launched 12seconds. If they add text and video comments, it could be strong competition for Seesmic. Earlier this year, Seesmic followed Viddler into the video blog commenting space.
Update: Sarah had no idea how she would use 15s an hour ago and now she is addicted to it:
Video hosting service Viddler has announced that they are the official video sharing site for the New Media Expo conference later this week in Las Vegas.
The big news is that at the event they will launch a fully customizable player. The Viddler logo can be swapped out for your logo (we do that here on CN now). The video can link to your site instead of linking to Viddler which will drive traffic back to your site instead of to the Viddler video page. There apparently will also be some iTunes integration. All of these changes are very positive and add to what I consider the best overall video player on the market. It’s good to see that they listened to my suggestions. :-P
Next, I’d like to see a video mashup application which allows me to inject an intro/outro into each video I upload. This way all I need to upload is the "meat" of the video. This would also help with re-branding the videos at anytime because the mashup would happen in real-time as the video is streamed to the viewer. That’d be hot.
Viddler could also add kyte-style branding by allowing a “frame” to wrap the videos with the producer’s branding. Again, that’d be hot. If they really want to get freaky, they could allow the video producer’s ad network to be inserted into the “frame” and it could follow as the video is embedded if the producer chooses.
Check out Viddler CEO Rob Sandie and Technology Evangelist Colin Devroe in the video below talking about both announcements. Watch for the cheap pops about halfway in when they throw a "vaynerchuk" out to the crowd.