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What’s going on in the news/daily show videoblogging space? Check out this list of activity over the last couple of months:
- CBS’ Wallstrip closes
- Mobuzz closes
- CBS’ Moblogic closes
- Leah D’Emilio leaves Mahalo Daily; apparently show reduced to 1x/week Youtube recap
- WebbAlert closes
- Scoble leaves FastCompanyTV
I’ve heard a lot of chatter that daily news review shows are having trouble growing their audiences because the news is typically always a day behind. In today’s "real time" required market, it makes sense that people aren’t interested in checking out the news they already read on a blog the day before. Yet some of the shows listed above are interview and segment shows, not daily video shows and they have also closed up shop.
I’ve also noticed several videobloggers willing to shill for any company that will pay. While overall online advertising is down, video advertising is supposed to be the one area of growth. I assume that most advertisers would rather spend their money on Hulu than on a small daily video show.
Are there any daily news/interview online video shows that are able to consistently generate a large audience and/or revenue?
Back in January, Julie Alexandria took over as Wallstrip host. Today Wallstrip has re-launched their site and video player. There’s an updated archive show finder, threaded comments along with the ability to note if you are long or short on the stocks they create videos for.
The player is the big update in my opinion. It’s now branded CBS and has pre-roll and post-roll ads. In my tests, there were 30 second and 15 second pre-roll ads on different video loads along with 15 second post-roll ads. The pre-roll ads included Blackberry and Brita. A minute of commercials for a video that’s less than 3 minutes long – over 25% of the total time is taken up with ads!
I guess the days of OptionsXpress ads are over.
Here’s today’s show featuring PapaJohns. I can’t say that I find Wallstrip funny or interesting but clearly some others do.
I spent this morning at an event hosted by The Media Kitchen. A variety of NY-based VC firms along with their portfolio companies presented general business updates. I captured a ton of video and will post my thoughts and the videos over the next few days. The Media Kitchen put together an absolutely hilarious opening video. I cut two snippets that I thought would be beneficial for anyone trying to grow their startup.
The first video has the puppet (Gary) interviewing Tumblr founder David Karp about what makes Tumblr so popular. Rather than give away the reason, just watch the very short video.
In this video, the puppet asks MobLogic host Lindsay Campbell and Wallstrip host Julie Alexandria how to keep viewers engaged. This could be the first time that Julie and Lindsay have appeared together!
Apparently Wallstrip host Lindsay Campbell got her teeth so white with her Crest Whitestrip deal that she is now leaving Wallstrip to create a new show within CBS called "MobLogic.tv". NewTeeVee has some details on the changes at the very popular stock videoblog and the show’s founder Howard Lindzon confirms the changes that will come this week.
Most believe that when Rocketboom changed hosts from Amanda Congdon to Joanne Colan the show improved, will we see the same thing here? New Wallstrip host Julie Alexandria has some big shoes to fill as everyone seems to love Lindsay.
Here’s a sample of when Julie filled in for Lindsay last year:
I will try to lineup an interview with Julie in the coming weeks and wish both Julie and Lindsay good luck in their new roles!