Today Widgetbox and Linkshare have announced a partnership that could help get widget advertising moving in a forward direction. The partnership will create “ad widgets” which will contain affiliate-based products. The ad widgets will feature Linkshare’s network of companies and will be served via widget technology provided by Widgetbox. Linkshare members can create the widgets and share them across the Web potentially providing more income than a traditional affiliate advertisement.

From the announcement, “The LinkShare widgets display targeted products from single or multiple advertisers, giving publishers the hottest and most valuable products in a single widget. The widgets are dynamically updated and feature the freshest, most popular products. Other custom features include: multiple tabs of product content, multiple product display modes, custom sizing and custom styles. The widgets are easily embedded onto websites, blogs, and social media sites – including Facebook.”

Read more about my thoughts on widget timing, communications and ethics.

TheBizmo has a NYC presence as well – David Hazan heads up their U.S. operations. You should see TheBizmo around NYC this summer as they are sponsoring a number of music conferences.

TheBizmo is described as offering, “a new embeddable e-commerce widget that enables artists to sell MP3s, videos, merchandise and more, straight to fans, from any social networking page, website, or blog.”  The service is free to setup and both the musician and TheBizmo share in the revenues. The musician earns the following:

• Music – 70% of retail
• Tickets – 100% of the face value of all tickets
• T-shirts – musician decides on the share
• All other offerings (ringtones, e-books, sheet music, etc.) - 70% of retail

After the musician creates their store, they can push it to Facebook, Ning, MySpace and other social networks. And since it’s a widget, it can be embedded anywhere. The service could be a good way for musicians to gain more visibility and new fans.

Update: In the comments, Gary Benitt from yourminis/AOL notes that they have removed the ads and are working on better ads and will also make an announcement when the ads begin again. Thanks Gary!

On our sister site HTMLCenter, we run a Yourminis widget which includes the latest posts from CN (you can see two examples below). When I did my cruise around the sites this morning something made me do a double-take. The Yourminis widget now has an ad inside the widget! But not only is it any ad, it’s a completely non-targeted ad. And on the first load, it was that ^%$&@$*@$ stomach ad. Unlike many of the major tech blogs, I absolutely refuse the run the stomach ads that seem to be everywhere. I spent hours making sure they never appear on any of my network of sites. I’d be ok with an ad in the widget as long as the ad was targeted and I could provide a banned companies list.

I was on a panel last summer in Washington where we discussed widgets and widget advertising. I believe widget advertising will still be huge this year. Why? Exactly for reasons like this. You find a widget you like and install it into a popular post. You don’t come back to check the widget each day and so you missed the fact that the company jammed an ad (or other content) into the widget without notifying you. This is going to be a hot topic this year especially if the economy continues to decline.

The example I used on the panel included the following: let’s say you install a widget for a new movie that’s coming out in theaters. What happens to that widget once the movie has left the theater? Does the movie company have the right to change the content of the widget without notifying the site owner? Once consumer brands realize that by getting a user to install a widget they own a piece of real estate for free "for life" brands will start creating widgets on an exponential scale. Why pay for just a simple ad unit when you can push out a widget at the same time?

Part of the issue with widgets is that unlike ad networks, there’s no real record of where the widgets are posted and who is the site contact. I strongly believe that widget creators have a responsibility to notify the site owners when content in the widget changes. Even if it means they need to go to every single site where the widget is installed and send a contact inquiry.

I am certainly disappointed in the method yourminis decided to go about jamming the crappiest possible ads into the widgets on HTMLCenter. The widgets will be removed tomorrow and I highly doubt I will use another widget from Yourminis/AOL in the near future. 

Today Blist is announcing the launch of Blist Widgets. The widgets can be used to display data from a Blist file or they can also be used to capture data from users. It’s a good way to create a collaborative workspace for data. The idea is to replace the static HTML table with a more rich experience using a Blist widget. The widgets look like good competitors to the Google Docs widgets.

Interestingly, when I load the widget in IE7, it loads fine the first time. If I browse away from the window (minimize, change tabs, etc.) and then come back to the widget window, the widget disappears.

The Blist team also noted that new U.S. President Barack Obama is using the Blist widgets on the change.gov website. Xconomy has a good article about the Obama tie. Here’s an example Blist widget:

Form Submissions

Web developers need to submit their applications to KickApps to be included in the App Studio. It appears the applications must be in Flash to be accepted. The App Studio uses a WYSIWYG interface which should make it easy for KickApps publishers to integrate applications from the App Studio into their websites.

It would be interesting to find out if KickApps is working on opening the App Studio to work on any website regardless if KickApps powers the site. Opening up the studio would provide more usage and could provide a good way to get more visibility into KickApps.

In September KickApps launched a pretty innovative and customizable video monetization service.

MTV will provide show- and media-related content in widget form and fans of the content can grab a widget and place it on their blog or social network page. MTV will also look to monetize the widgets as well.

By creating the set of widgets, MTV hopes to get tons of free advertising by getting users to distribute their ads for them.

The sharing menus within the widgets also prioritize the destinations based on each user’s history with other Clearspring widget interactions. The company has also launched "liquid sizing" which allows the sharing menu to morph to the right size automatically based on the size of the widget. Clearspring serves ads in the widgets on their free version.

The company has also pointed to new tracking analysis from comScore which shows them at 254 million unique visitors worldwide in September while I assume they are pointing to Gigya at 161 million visitors. comScore also notes that they had "reached" 101 million U.S. consumers for September. "Reached" is a tough word to use — I’d very much prefer to see actual interactions. Widget views are easy, interactions are a whole other ballgame. Part of the bump in numbers comes from Clearspring’s acquisition of AddThis.

The gallery will remain with detail pages on each widget but they have decided to remove "browsing, favoriting, and statistics functionality" from the public gallery. This means that you can pickup a widget but that’s about it.

YourMinis is a service of Goowy which was acquired by AOL back in February. I can only assume that eventually the widgets will be served via the AOL framework. The Goowy webtop has also been shutdown and users transferred to AOL Mail.

comScore

I’d wonder exactly what comScore defines as a widget. Must a widget need to be viewable by the user to be counted? Would script code used in analytics tracking be considered a widget? I still believe that widgets will replace most traditional online display banner advertising by the end of 2009. The benefits of widgetizing an ad far outweight the cost to implement.

Gigya leads the pack serving over 150 million widgets during the period. In the U.S., Gigya served over 55 million widgets, giving them a 29.2% market share. It’s interesting to look at the charts below and compare a widget distribution platform like Gigya with a widget provider like Slide. Gigya doesn’t produce their own widgets, they help widget creators with distribution, monetization and analytics. Slide creates and distributes their own widgets. It’s hard to do a direct comparison.

(comScore asked that we remove the top 10 charts) 

Good to see SplashCast on the list – haven’t heard much from them lately. Check out my thoughts on widget installation and ethics, 2008 widget predictions and all of our widget coverage.

The first company to use the new affiliate widget setup is Ticketmaster. The widget is named "EventEngine" and will allow for customization of specific events.

AOL acquired Goowy in February of 2008 and buy.at also in early 2008. I still believes that widgets will change the advertising landscape this year.

There’s nothing in the Hulu privacy policy regarding the widgets and any sort of tracking. There’s also no notice of tracking on the Hulu widget page. Should there be? And more importantly, should I as the person embedding the widgets understand what it is that Hulu is tracking? Trust me, I am a tracking freak so I understand the need for Hulu to understand how and where their widgets are being used. But I’d also like to see some transparency regarding what it is that they are tracking. How can I be assured that they aren’t tracking items outside of their widget? What information isbeing passed back to Hulu from my site and more importantly, my site visitors.

I’d like to see Hulu create a checkbox that the person lifting the widget has agreed to the terms of the widget which must include what it is that Hulu is tracking.

This is a simple example of a topic which will need to be discussed as an industry at some point in the very near future. Are all widgets considered a form of advertising and ad-based rules apply? When I embed a widget on my site, what responsibilities do I and the widget source have in communicating privacy and terms with regards to the widget(s)?

I’ve written about widgets before, spoken on panels about widgets and believe that widgets will change the advertising landscape over the next year or so. From my perspective, the Hulu widgets provide little to no real value and I don’t see why a content publisher (blog, MySpace profile, whatever) would embed these widgets.

The "Hulu’s Show & Movie Widget" which I’ve embedded below forces a user away from the content site to Hulu to watch the video. It’s a bit odd considering they allow embedding the shows online and how Feng talks about hyper distribution as the model Hulu is striving for. I’d prefer to see the ability to view the video directly inside or that the widget expands to view the show. If Hulu could provide this type of widget, it would be a real winner for Hulu, the video viewer and the content site owner. If you take their full, non-customizable widget, it will play the video inside the widget. But anyone who will want to embed a Hulu widget into their site or blog, will want their favorite or related shows in the embed (like Michael did with the DailyShow).

On the flip side, this is a great marketing play – if they can get users to embed the widgets, the users will provide Hulu with all the free marketing they could ever want – even while providing no value to the site that embeds the widget. Feng says Hulu is open to feedback on the widgets – so there’s my feedback – make all of the widgets play inside of the widget for maximum effectiveness.

Creating a Vidget is pretty easy although the code doesn’t show up until you hit preview which is in another colum – bit odd on the usability. Below is a Vidget I made by searching for iPhone videos featuring iJustine. It’s a "list" Vidget – there are also playlist and reel Vidgets.

What would be interesting to know is if the vidgets are automatically updated as new content that matches your selections is added to Viddler. Also it would be great if you could order the videos as you prefer. For example, I may want the video placed in the 3rd position to actually show up first. Would give the Vidget more of a storyline.

Considering that the Vidget code combines HTML and the Flash Viddler player, they are missing a golden opportunity for some heavy search engine optimization! Why not slap a simple "This Vidget Built By Viddler" or "XYZ Vidget Built By Viddler". All of the cool kids are doing it – see Scribd or Docstoc for good examples.

Glam Media is announcing the launch of a platform today. Codenamed Atako, the goal is to offer a set of widgets and applications that can be monetized and also offer additional options for Glam network publishers. The new platform is codenamed Atako which Glam describes as, "signify the deep passion that application developers and users feel when they are working with technology that creates change."

The platform is open and Glam will allow developers to build applications for their network of content publishers. Seeing as the women’s demographic is one of the "richest" online in terms of online advertising effectiveness, this could be a huge win for developers overall. The Glam Media Atako platform follows platforms by most of the major social networking providers including Facebook, MySpace and Bebo. Glam goes after Facebook by noting that their platform isn’t a walled garden — that is, the applications and widgets on Atako are open.

Developers and publishers will share in the revenue generated by their widgets and applications.

The Atako platform is currently in private beta for both developers and publishers. Glam Media reports 77 million monthly uniques across their network of sites and blogs. Check out all of our Glam Media coverage.

The interview focuses on content syndication, widgets, aggregation (w/Blogrunner), social overlay (w/TimesPeople) and Personalization. They are also planning iPhone apps and APIs so that developers can pull data out of their content repository. I am very excited to see that they are thinking about widgets. Why not get the NY Times content out all over the Web and potentially monetize the widgets or do a revshare with the partner sites. Frommer grabbed a screenshot of what the most popular widget might look like when it launches this summer.

I’d like to see more content discovery — the site is certainly overwhelming in content. What works in print doesn’t always translate to the Web. Perhaps they can learn from the Web 2.0 services that are creating strong discovery engines based on your profile and preferences.

As I pointed out to Philippe, the NY Times is sitting on a gold mine and they haven’t opened the doors yet to share and sell the gold. The online news landscape could change once those doors open up.