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windows live spaces Archive
Windows Live Spaces and Harris Interactive have published a report about blogging in Asia. Some of the interesting key findings include:
- Nearly half of those online in Asia have a blog
- 74% find blogs by friends and family to be most interesting
- Young people and women dominate (except India where it is overwhelmingly a male domain and Korea where blogging is a part of everyday life for all)
- 50% believe blog content to be as trustworthy as traditional media
- 41% spend more than three hours a week blogging
- More than 40% have less than 10 visitors per week
Some other clips from the report:
The report also showed that Asia's blogosphere is fueled by youth with almost half of all bloggers (56%) under 25, while 35% are 25 to 34 years old, and 9% are 35 years old and over. When broken down by gender, 55% of bloggers in Asia were found to be female and 45% male.
Most blogs will have a small audience; in fact over 40% of blogs have fewer than ten visitors each week. However in Korea, where blogging is more established 11% have more than 50 and 12% more than 250 visitors per week.