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Last week was all about Bing and Wave – both products the respective companies believe will change something about what we do online. Master search engine journalist Danny Sullivan has an indepth review of Bing which is worth reading (along with his partners comparison review).
In the ”coming soon” video, Microsoft classifies Bing as a “decision engine”. The video makes it seem like a search engine.
Whether you classify Bing as a decision engine or a search engine, whether you compare Bing to Google or any other engine, I have one question for Microsoft….
WHY NOT USE LIVE.COM?
Something tells me that Microsoft hired an expensive agency which eventually (after large payments) came up with the name Bing. I’ve sat through hundreds of these type of presentations over my career and have found it funny how many times the agency misses what’s right in front of them. Now maybe the Bing name was developed in-house. Frankly it really doesn’t matter where Bing came from (note, when I hear bing, I think of the bing-bong chime on the subway when the doors close).
Live is nearly a perfect name. All of the social media techies are in love with “real-time” and Google and other engines have talked about wanting to add more real-time activities into their results. Microsoft could have worked towards branding Live as THE real-time results/decision/search engine. Real-time = Live. Everything inside of Bing could have been included along with the real-time results.
Will Bing be the next Google or the next Cuil? Who knows at this point but what I do know is that had they used the Live name for the brand, they would have been further down the better path.
Perhaps in future ads and videos we will learn what the Bing name actually means and why it was chosen for this new brand.
Microsoft has launched translations 2.0 with Windows Live Translator. It’s pretty groovy actually and seems a step ahead of what Google does and even the great babelfish! Translate text in a variety of langugages including: German, French, Spanish, Italian, Japanese, Chinese Simplified and Chinese Traditional. I used German for my video demo below because that is the language I am currently learning.
The site has a few good features:
- Translating text is the same as the other online translators
- Translating a Web page is where the new translation 2.0 features are
- You can view the original language plus the translated language in a left-right or top-bottom panes.
- There is a hover feature as well whereby one language is shown with hovers for translated strings
What would make this tool excellent is if the Web pages moved with you. See my video for an example but basically when you move in one language, the other does not move which means double work trying to sync both up. Also, the hover feature is great, why not offer it as a browser plug-in. Click it and instantly you can hover text to see the other languages. Google Operating System has a good overview of the technology behind the translations.
Here is my video review of the Windows Live Translator:
Windows Live Mail has launched some updates this evening. They include:
- Brand new interface which looks more like live.com
- Can select colour of interface
- Better mail search
- Faster rendering
- Contact search
They also noted that the calendar should be updated soon.