World Cup Archive

As the World Cup comes to a close (go Germany!), it appears Twitter missed the winning kick. We already know that Twitter is a marketing platform and they should have maximized the potential for users and for sponsors/advertisers.

My InformationWeek column takes a look at how Twitter missed their goal-den opportunity. And Twitter isn’t alone…third-party client services including Seesmic, Tweetdeck and Brizzly also missed the same opportunity to create a specific, integrated client for the World Cup.

Continue reading on InformationWeek »