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AT&T (T) has announced a new distribution deal for its YellowPages subsidiary today. The deal provides YellowPages with the ability to place their customer’s advertising on Microsoft’s local search sites.
Microsoft gets more content from YellowPages and both companies suggest that consumers win by receiving more local content and targeted advertising. The deal benefits YellowPages more than Microsoft and certainly more than the consumer. One question remains… when Microsoft finally acquires Yahoo, will Yahoo want YP in Yahoo Local?
Search Engine Journal has more information from the press release. AT&T also recently launched a free ad-supported directory service.