Techcrunch 40 Coverage Update and a Tip

Several CN readers have asked me about Techcrunch40 coverage. Many of the presenters have contacted me (and I am sure all of the other press) about coverage of their startup. Some have sent over notes, I have gone through demos with others, and some have done neither. There is a ultra-strict embargo which states, "We reserve the right to pull any presenting company that does not comply with these policies." So coverage will begin on Monday morning as each company presents their demo. They have setup a special press area including a separate wi-fi (which I don't have high hopes for from past conferences) so I should be able to post live.

From the looks of the press list, there are going to be over 50 press attendees and should provide great rounded-opinions. The list reads as a whos-who of tech blogging.

Here is my tip: If you are planning to launch your startup this week and are not part of TC40, I would strongely suggest you hold off at least until the end of the week. With a good percentage of the major new web tech bloggers covering the startups here, you might not get the buzz you want. Take the week to test, test, test.