Everything Old Is New Again…Techcrunch Adds Interstitials

Last year, top 100 tech blog Techcrunch added a “meta refresh” to their homepage which allowed your Internet browser to refresh the homepage at specific intervals of time without your instruction. This refresh serves two purposes:

• it allows readers who leave their browser open to the Techcrunch.com site to always view the latest stories when they return to the page
• it allows Techcrunch to add monetizable pageviews to their ad base

After what appears to be a bad hacking event last night (I feel for their staff as I know all too well about hacking over the past year), Techcrunch appears to have added an “interstitial” advertisement. Interstitial ads are basically ads that are placed on pages between the content. In this case, the ad displayed below is presented to a user upon the first load of techcrunch.com, but doesn’t appear again.

Technically, code on the techcrunch.com home page pushes users to the interstitial ad if they don’t have the cookie which tells the server that they have already seen the ad. Also, it appears the ad is running through Google Ad Manager and appears to be a custom campaign with Blackberry (congrats to their team on the ad sale).

With all the traffic from discussions about the hack, to the big Steve Jobs iTablet/slate/whatever event tomorrow, that Blackberry interstitial ad should provide for some very nice income for CEO Heather Harde and team.

As an aside, it also appears they are running the “very controversial” Comscore beacon tracking pixel. Comscore was at the center of last weekend’s bitchfest.