Techcrunch40: Revenue Models and Analytics

Here are my notes on the Revenue Models and Analytics startups presented at TechCrunch40. This is a live post.

Spottt

• It’s linkexchange.com for 2007
• they have a cute fake dog as their mascot
• 1-1 for swap, they will incur all costs for the first year
• this is owned by adbrite
• Blog and Myspace compatible

Clickable

• announces a relationship with adbrite – hrm
• and launches public beta
• johnathan miller joins board of directors
• 30 employees in nyc
• jason wanted this company in the list
• lots of ajax – its a reporting tool for using google adwords, yahoo advertising and now adbrite
• they talk about threats to spending on ads

GotStatus

• as good as google analytics is – it only runs on the browser
• I have to tell you – I am completely lost in this demo – I am sorry. No further notes on this demo will be provided. :(

PubMatic

• make more money from your blog or web site
• i saw a demo of this last week and was very impressed overall – needs some touchups on the corners, but it has potential
• What pubmatic does is simple – you can merge in your various online ad networks (google, yahoo, valueclick, blue lithium) and it decides which ads to show in which locations based on the best paying ad network
• they can also change color combos on the fly to maximize
• 106% increase for one site and a 90% increase for sportsvite

ZocDoc

• it’s like 1800dentists for the web
• they have 2% of dentists in the system
• they show a search of upper west side of manhattan but the results are all upper east side!
• has dentist ratings but charges dentists to list – conflict of interest?

Expert Panel Discussion

• Reolef – i like clickable and pubmatic, the challenge for clickable is there is a lot of competition
• Guy – I like Spott, it was the only one I could truly understand, I like it as a blogger because I understand the pain you are solving
• Esther – I don’t get Spott’s business model – I would go with clickable –