Blogger/Journalist Proposal for Demo and Techcrunch50

I’d like to present an idea this evening regarding the upcoming DEMO and Techcrunch50 conferences. Both conferences will rock and are great places to launch a startup. This year both conferences will overlap in early September. Bloggers and journalists will have to try to cover the 100-125 startups that will launch simultaneously, startups will need to meet with some large number of reporters and readers will be hit by potentially thousands of reviews.

Check out my proposal in the video below. Here’s the basic idea. We all work together. Instead of 50 reviews of the same startup, we create 1 or 2 reviews of each startup. The reviews would be licensed to all of the participating sites with attribution back to the sources. Writer combinations would be picked at random and could create some great matches. A main conference portal site would be created to house all of the reviews plus all of the overall conference coverage. This would allow for a great amount of discovery between the content sources. We’d work to get sponsorship as a whole from larger companies who would absolutely love to be involved with this all-star lineup.

The benefits of this idea are:

• writers can focus on interviews, industry information, overall conference coverage, etc. and not on scrambling to get reviews done. writers also get the chance to work with one or two other writers and pick up tips and techniques
• startups would be able to focus on their presentations and not worry about coordinating 100 reviews
• readers would be able to engage with more content from more sources over the duration of the conferences 

This is just an initial proposal and if the idea is well-received, we would need to get started right away on the details. As a side benefit, these new blogger and journalists relationships will provide education, and you never know what the new relationships might hold for the future. Of course it could just be a crazy idea that won’t go anywhere.