Technorati goes consumer-friendly with their redesign and why they should partner with Ask

Technorati, the blog search engine has relaunched. Dave Sifry, Technorati CEO discusses the changes on the T'rati blog. Muhammad Saleem has a very in-depth overview of the changes, well worth a read.

Things that scream out to me:

• The tickertape parade – what gets on there? I am guessing it's latest searches?
• Looks like they touched up the logo as well (which looks nice against the green background)
• The old "search" for a blog is gone and replaced with "blogreactions" off the blog page
• The daily buzz appears to be gone – I guess that dude will have to go work with Wallstrip

Some of Dave's notes include:

"we've eliminated search silos on Technorati. In the past, you had to know the difference between keyword search, tag search and blog directory search in order to make use of the full power of our site."

Good one. Don't make the users think about which search to use. You do the work behind the scenes and make it easier for the user.

"Some of our power users, didn't want all of the bells and whistles. You wanted speed. You wanted a clear, clean interface. You wanted to get what you were looking for, get in, and get out fast. We listened to you too. We've streamlined a blogsearch-only homepage at search.technorati.com."

Why isn't this a bigger push… I don't get it.

"So to our Technorati team: thank you! You folks are the best team I've ever had the privilege to work with. You've been kicking butt to get this out the door. Thanks."

Very good, it's always important to thank the team, especially when most will never see the front page so-to-speak.

Lastly, my suggestion is that Technorati and Ask get together. Ask says they have a better algorithm, Technorati is a blog search leader, pair the two and maybe you can get further than either alone. Just something to think about. Mike believes that Technorati is still looking for a buyer, Ask can take the money from those stupid ads and buy Technorati.

Check out our previous Technorati coverage.