Social Media Service Techrigy Acquired by Alterian

London-based Alterian has announced that the acquisition of NY-based Techrigy. Techrigy describes their service as, “providing visibility into social media for anyone managing brands and reputations online, SM2 combines a massive data warehouse of online conversations with state of the art search, analysis and reporting tools.” Financial terms of the acquisition were not disclosed.

Alterian reported a 73% increase in revenue for the last fiscal year. Here’s an interesting tactic…to get Alterian’s current customers to test out the Techrigy service, they are offering a free trial which can then be converted into a premium account should the customer wish to continue use.

David Eldridge, Chief Executive Officer of Alterian said, “By combining Alterian’s platform with Techrigy’s SM2 technology, marketers now have a complete, easy and practical solution to understand the complete view of their customers and take action to use this to build brand equity and generate opportunity.”

As social media reporting becomes more important for companies, we will see more acquisitions in this space by larger agencies wanting to provide the tools for their clients in-house.