The State of the News Media 2007 — report published, well worth a read

The State of the News Media 2007 published their 2007 study last week. The report contains over 160,000 words and there are sections about every type of media.

The Internet section contains the following sub-sections:

• Intro
• Audience
• Economics
• Ownership
• News Investment
• Digital
• Public Attitudes
• Citizen Media
• Accompanying charts & tables.

Some interesting snippets:

There are increasing questions, too, about how advertising really works on the Web. Some advertisers are demanding more for their money — including more proof of the audience numbers and knowledge about who they are and what they are looking at.

Web 2.0 is a broad term, first coined by Dale Dougherty and popularized by O’Reilly Media, a publisher of books and magazines mainly geared toward the technology community. It refers to any media that involve the interaction and participation of the consumer: uploading and disseminating text, audio, video and digital photographs over the Web. Well-known examples of Web 2.0 include Facebook, YouTube, Flickr, Wikipedia, and MySpace.

When asked how much it cost to launch their “citizen media” sites, 43% of the survey respondents put the figure at less than $1,000. In addition, 51% said they didn’t need to earn revenue to continue operating. Asked if their revenues exceeded operating costs, 42% said no and another 38% did not know.