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Thrillist Interview with Ben Lerer
This morning I headed over to the Thrillist office in NYC. They actually share space with The Huffington Post (co-founded by Ben’s father Kenneth Lerer) currently but I hear they are getting ready to move across the street into a larger space. Thrillist is a daily newsletter for men offering a nugget of information each day. The newsletters are short and to-the-point and are offered in a variety of cities including New York, Boston, Las Vegas and San Francisco.
Ben noted that they are planning to launch a brand-new Web site next week which will be powered by the Drupal CMS (same as CN). I will leave the details about the Web site for when they launch – let’s just say that it should help them bring in a whole new set of subscribers.
I met with Thrillist co-founder Ben Lerer and we discussed a variety of topics including: why did they select email, how do they find their stories, who is the target for the Thrillist newsletter, funding/revenue models and local staffing. Towards the end of the interview we discuss the potential advertising slowdown and what tips Ben has for new content publishers who are looking to secure advertising and sponsorships.
Thanks to Ben for spending some time with us today.
Allen,
This is a cool interview. I actually just unsubscribed from Thrillist. I don’t like the daily email format. Telling me something cool to do on Saturday night does me no good on Tuesday morning.
I’m excited to see their new site design. They have a ton of old content that they can display in many different ways. With a new site, I could find my Saturday activity on Saturday (when I actually care about it.)
Greg
Coovents.com – Find a NYC Happy Hour
It doesn’t look like they offer an RSS feed. I don’t want more emails in my inbox but feed I would definitely subscribe to.
Hey Allen,
This is a great video…
I unsubscribed from the Thrillist list for a similar reason as Greg. Just felt like the email was always out of context and I wanted to reduce the white noise filling my inbox.
I am excited about the new format of thrillist.com. It’s sexier and more fun to navigate. At this point, I am okay with going directly to their site for content because I like the experience of browsing it now. I don’t think I even need the newsletter at this point b/c the site is more fun.
Chevon