Time May Cease Business 2.0 Operations

The NY Times is reporting that Time, Inc., parent of Business 2.0 magazine may cease operations of the magazine that reports on what's hot and innovative in the new tech sector.

From the article, "Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines."

My rule years ago was to read this magazine on an airplane. I would count the number of pages that were advertisements to the number of pages that actually had content.  I remember a conversation with a fellow passenger about whether Business 2.0 was a magazine with ads or a large ad with some content.

In all seriousness, I always enjoyed reading the content in Business 2.0 and will be sad to see it go. The word is that the current employees would be moved to other Time properties including Fortune.

Kristen has some additional coverage of the potential magazine closure.