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Want Ashley Dupre or Britney Anytime, Anywhere? TMZ Fills Your Need With New Mobile Site
Entertainment and gossip news site and TV show TMZ has announced the launch of a mobile site today. That’s right, if you can’t wait to check a browser or watch the show to find what’s going on with the celebrity crowd, you can now get it direct to your handset any time of the day! Watch the worker productivity go straight up ya’all! TMZ is part of AOL.
Quattro Wireless is handling the development and deployment of the WAP/Mobile site available on any wireless carrier in the U.S. The site will be ad supported and the initial sponsor is the producers of the movie, "Walk Hard". TMZ can sell advertiser packages across tv, web and mobile making for a very leveraged buying opportunity.
Content on the site will be delivered in a Web browser but breaking news will be provided via text message. Ad revenue will be split 50/50 by AOL’s Third Screen Media and Quattro Wireless. This comes a month after TMZ partnered with MySpaceTV.
This site will do very well financially.
