Toluu Launches Feed Tagging to Improve Discovery

ToluuFeed discovery service Toluu has rolled out another enhancement to help with feed discovery. Toluu now allows you to tag your feeds which will help others find feeds they might be interested in. While this might seem like a simple update, the idea of tagging could introduce readers to more feeds than before which drives user engagement with new blogs and more content. My hope is that Toluu is randomizing the feeds that show up in the list for each tag so users can see a sampling and not the same 5 blogs each time.

The tagging feature uses Ajax to suggest tags based on what you type into the tag box. This is crucial for making sure that tags remain as consistent as possible. Toluu launched a friends-feed discovery service back in July. I like Toluu because the service focuses on discovery while minimizing the "popular" effects that so many other feed services suffer from.

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1 COMMENTS
  1. Caleb Elston says:

    Hi Allen,

    Great post, really appreciate it. You are right, the concept of tagging is nothing new, but we wanted to implement our version of tagging that made the most sense for Toluu. As you also mention, we don’t necessarily care about promoting only popular content, we want to help people discover relevant content, and tags make it much easier to do that.

    We are still in private beta, but if anyone needs an invite just let me or Allen know and we can hook you up!

    Caleb
    Toluu

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