TotSpot Moves HQ to Sesame Street

Earlier this month online baby manager TotSpot announced a sponsorship deal with Sesame Street. TotSpot users can now add the characters to their profile pages. You can also check out the profile pages for Cookie Monster, Abby Cadabby and Elmo. Financial terms of the sponsorship were not disclosed although we hear that the deal involved large quantities of cookies.

It’s a smart move for TotSpot as it could help with distribution and visibility. If you are new to TotSpot, check out our interview TotSpot founder Adam Katz.

Apparently Cookie Monster and Abby Cadabby were the only muppets initially involved in the deal. Like many stories I’ve heard before, “Elmo” rushed in and demanded equal time. Elmo apparently refuses to let any other Sesame Street resident have their time in the sun without his presence as well. I guess this is what happens when you are a diva. I am betting I will receive an email soon from Elmo’s attorneys demanding I add him next to Cookie Monster below.

Here’s a photo of the newly sponsored Cookie Monster — if you check this link, you can see what I mean about Elmo pushing his way into every photo.