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Will The TradeVibes Acquisition Bring Several Tech Blogs Closer Together?
Earlier today we learned that company database service TradeVibes was acquired by tech blog VentureBeat. Last year Duncan Riley provided a comparison of TradeVibes and competitor Crunchbase which is run by tech blog Techcrunch. TradeVibes has been rebranded and is now called VentureBeat Profiles. Riley noted today that the acquisition story was pitched as a competitor to Techcrunch.
When I read the acquisition announcement, I immediately thought about the tech blogs that use TradeVibes to power their company directories. When TradeVibes launched it seemed many of the popular startup tech blogs created partnerships with TradeVibes. I can only assume that a good bit of the traffic and attention with regards to TradeVibes came from these same partnerships.
Here are a few of the tech blogs that use TradeVibes/VentureBeat Profiles:
- Mashable – “MashCoInfo“
- Readwriteweb – “ReadWriteWeb Companies“
- Inquisitr – “Qbase“
Will the tech blogs currently using TradeVibes remain onboard that the service is owned by a “rival”? Could it usher in a new level of partnership between all of the TradeVibes powered blogs? Or will the blogs leave the service? The next couple of months should be interesting in the tech blogging space.
good question, i hope they still do
Does Toyota promote Honda or Ford cars at their dealership?
Cooperation (using VentureBeat Profiles content) makes zero strategic/financial sense for ReadWrite, Inquisitr, Mashable as they are competing with VentureBeat for the same (or very similar) ad dollars and audience. By using VentureBeat and the newly acquired Tradevibes, they’re basically helping their competition to get more pageviews, user engagement, etc which helps VentureBeat’s audience numbers and case for ad revenue.