TripIt Raises $5M Series B

Trip planning helper TripIt has announced today their Series B round of financing to the tune of $5.1 million. TripIt notes that the largest investors in this round are: Sabre Holdings, O’Reilly AlphaTech Ventures and European Founders Fund. The company claims the money will be used to, "expand development, marketing and support for the rapidly growing number of travelers who rely on TripIt."

Oliver Samwer, European Founders Fund said, "The diverse European travel market is ideally suited for a service like TripIt that helps organize travel plans made across multiple travel suppliers." I am still looking for the revenue generation side of TripIt. If they are a post-sale service, then will an affiliate scheme work? Will users think of TripIt as more than just a receipt/itinerary application?

TripIt recently launched a new mobile site and also their closeness alerts earlier this year.