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Trulia Launches Trulia Pro; Self Service Real Estate Agent Advertising
Real estate listing and search engine Trulia is announcing the launch of Trulia Pro tonight. Trulia Pro is a self-service advertising program for real estate agents. The program allows agents to buy sponsored listings and spotlight ads in the locations and ZIP codes you wish. The listings show at the top of the results and the company says they are 4-7x more likely to be clicked.
This news comes a month after Trulia launched their real estate ad network. The pricing plans are $39/month or a yearly plan with 25% off. They are offerin 3 months free if you are advertising anywhere online – more details on their blog. At $39/month, most will signup for it – at least to test it for a few months.
Unlike Google AdWords, this program is flat-rate and ads will rotate and will match the user’s search as closely as possible.
Greg Sterling notes that competitor Zillow has offered self-service ads for 18 months.
Hi Allen!
Thanks for the great coverage. Thus far, we’ve received some fantastic feedback from the real estate community. Maureen Francis, a Realtor from Birmingham, Michigan already has her Spotlight ad up…..http://www.trulia.com/for_sale/Birmingham,MI/
I’m getting pinged all from all over – twitter, facebook, email about our new ad platform. So needless to say, we’re pumped.
In in the Union Square office in NYC. If you ever want to stop by, just ping me.
All the best,
Rudy
Social Media Guru at Trulia
P.S. Seen you at one of the tech meetups but didn’t get a chance to introduce myself……