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Trulia Launches Real Estate Ad Network
Real estate search engine Trulia is announcing the launch of the Trulia real estate vertical ad network today. Trulia notes that this new ad network will give advertisers access to over 10 million unique visitors per month in their publisher network.
The Trulia Ad Network is launching with a collection of premium online real estate publishers, including Oodle, Homes & Land and The Savvy Source. Existing Trulia advertisers include a diverse group of consumer brands, including Wachovia, Lennar Homes, The Carrier Corp., DirectBuy, Prudential Real Estate, Windermere Real Estate, and ZipRealty.
Trulia provided the following stat from Borrell Associates, "We forecast that real estate ads in newspapers will drop more than one-third by 2011 while online housing ads will rise 60 percent and overtake print for the first time."
Trulia.com self-reports monthly figures of 4.5 million unique visitors with 30 million pageviews and 48.1 million ad impressions per month.
