Truveo Launches Localized Video Search

Online video search engine Truveo is announcing the launch of localized video search for the countries they serve on their 17 international video search portals. This new search technology looks at the country of the origin along with the language of the portal being used and determines which content should show higher in the search results.

The simple example Truveo provides is using a search for the word "football. A search in the U.S. for football would turn up the same videos as a search in the UK for football even though the two searchers were most likely looking for and expecting completely different results. What’s interesting is that I just tried a search for Football on YouTube and the entire first page of results was what we call Soccer, not American Football.

The company claims they are the first to create this type of localized video search and that other video search providers use the same search algorithms for all of the countries and languages they serve.

Check out our previous Truveo coverage.