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I’d Like To See Some Twitter Analytics
Allen - April 2nd, 2008
As Twitter grows, it’s time for an analytics service to come online. I am not talking about a service that tells me how many people follow me or how many tweets I posted (that’s a given). I am talking about real analytics, real measurement, and the ability to see if my time investment is providing a return. I am guessing that Twitter is doing tracking on the backend, but for real social media growth and the ability to connect companies with consumers, we will need a reporting engine.
Perhaps one of the companies who demo’ed last night, Trendrr can help.
Here are just some of the things I’m looking for:
- Number of tweets (by time period)
- Number of followers over time showing a trend line
- Info on my followers in aggregate (sex, income, employment type, location, country, etc.)
- @ reply rate with a trend graph
- Profile views – and if by a user, who
- Link clicks – and by which category
- Tie into whatever stats package I am using to see where the clickers of said links go next – how well do they convert?
- How many CN references have been made outside of @ replies (how much chatter is there about a topic I may have covered)
What stats are you looking for with Twitter?
It would be interesting to see a competitive analysis including BlueTweet, Omniture, Trendrr, etc. Has anyone here seem one yet?
I’d like to see vistor stats on my twitter and how people are finding me on twitter.
Allen: I can already assure you that your time investment is not earning a return nor is it ever likely to.
I would, however, be interested in a tool that automatically rates the usefulness of Twitter posts, from “Completely Useless” all the way to “Somebody Please Shoot This Person.”