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Twitter COO Costolo: Advertising Coming To Twitter Soon
Twitter COO Dick Costolo was intererviewed today at the real-time crunchup event and part of the discussion centered around how Twitter will (and does) generate revenue. Clearly they are earning revenue from Twitter’s deals with Bing and Google.
More importantly, Costolo noted that Twitter will launch an advertising model “soon”. He went on to say that soon means most likely early next year. He continued, “It (the advertising) will be fascinating, non-traditional, and people will love it.”
The final comment from Costolo noted that partners like TweetDeck will be able to partner in the advertising operation.
It seems like no matter who writes about Twitter and advertising, the concept is merging advertising inside the stream (even if it’s displayed separately) and that the ads should be targeted towards the content of the tweet.
I wonder what happens to the paid advertising programs (like the one Izea runs) once Twitter launches their own.
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I am very curious how they are going to make it happen. The beauty of Twitter is ‘opt-in’ communication. As long as they can keep this model AND make it work with advertisement business, I think it is quite possible to build a new (and potentially large) business model. http://tinymsg.appspot.com/fY
[...] has gotten the last time they went back to the VC teat. It this means that suddenly we are going to get tweets loaded down with a whole bunch of metadata crap and links attached to what we have written who is really going [...]