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Is Twitter the Tech Version of Britney Spears?
We all know that as Britney Spears continues to fall further and further down and it seems the further down she falls, the more people watch her, write about her and photograph her. In fact, the Fox news here in NYC (#1 market) said that should any news come about her move to the mental facility, they would break into the current show. I thought that was hilarious.
It seems like the same could be said for Twitter. The more it’s down, the more we get the birdie error message, the more we write about the company. Every post is basically the same from across the blogo, it’s either that Twitter doesn’t matter or Twitter is a huge force in communication today and they need to fix the issues immediately or be replaced.
Some of this week’s posts included:
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The Rise of Twitter as a Platform for Serious Discourse - Josh Catone notes, "Twitter is being used more and more for mainstream news coverage. With citizen journalism on the rise, it seems likely that Twitter will become an increasingly more important point for the distribution of breaking news during 2008, to the extent that traditional journalists will begin to pay more and more attention to it the way they have to blogs."
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Taking Twitter Seriously - Mark Evans notes, "At some point will Twitter become as ubiquitous as blogging?"
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Twitter moved hosting companies this week – frankly if I was running a hosting company, I wouldn’t want to host Twitter as it would reflect poorly on my company when they go down.
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Twitter integration the new shiznit - Robert Scoble loves the ability to send messages to his sheep about his Qik videos through Twitter. He notes, "Twitter has had a lot of uptime problems lately. If they are going to be used as infrastructure by more companies their reliability has to improve."
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If I Ran Twitter - a post by Ron Shevlin’s might actually be the Twitter post of the week. He suggests that Twitter should be asking “What are you thinking?” not "What are you doing?". He says this question change will lead to better discussion on Twitter.
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Dave Winer believes that Twitter should bring in some very active Twitterers to discuss the issues. Would be interesting to see who they would pick especially since the top tech bloggers aren’t using Twitter much. He compares this type of briefing to the President of the U.S. briefing Congress when there is an international crisis.
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And lastly, and this is the post of the week, Andrew Baron posts all of the different Twitter outage messages that we’ve seen over the year that the service has been "active". I hated the cat error message, which one was your favorite or most hated?
It’s almost as if tech bloggers can’t wait for the next f’up by Twitter. We all want to see the next error message. Any ideas as to why we are all so latched onto Twitter from a tech reporting perspective? It’s not a pageview driver, I can tell you that. It is a TechMeme driver though.







In enterprise circles, there’s a lot of thought that Twitter-esque services could be very useful in collaborative environments, especially among service teams that come together and then disband. As a metaphor it is great for that. The problem comes when you look at the fundamental design weaknesses around scaling. Solving this in a small company setting is darned hard because inevitably egos will get bruised. The question is not when they’ll solve it but if they’ve got the character to recognize that deep down, they’ve no idea what they’re doing.
I think Twitter built their own infrastructure now. Afaik (or read) is it not that Joyent “sucks”, but Twitter outgrew even them – or maybe it’s a financial issue where they believe they are better off in the long-term when they setup their own datacenter.
And on a side-note. The webhost is not really to blame for their issues. Even people working for Twitter acknowledged how difficult it is to maintain this software (especially because of the Rails part).
Twitter is the flavor of the day – just like Facebook had its time in the spotlight. I would suggest there has been some interesting posts on Twitter’s impact as a communications tool, although the coverage of its, um, technical difficulties have been fast and furious.
Allen… you missed my post :( Just kidding.
Anyways, I think Twitter is on the brink of bigger things. Once the hosting issue is sorted out, there isn’t much holding the company back. I’m certain that a revenue model, somewhat akin to the Pownce “integrated ads” model, will be implemented.
Anyways, here is my post on why I think Twitter will go mainstream: http://www.mappingtheweb.com/2008/01/31/future-twitter/
Cheers,
Aidan