Twitter Runs “Feature Test” For Businesses

Anamitra from the Twitter team has just announced a “feature test” that will bring some new business features to Twitter. Anamitra notes, “The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal.”

Basically what this means is that if you have multiple people posting to one user account, each of their usernames will show up in the “by” line below the tweet message. The feature isn’t ready for prime-time apparently and only a small subset of users will receive the functionality today.

Anamitra concludes with, “this feature is one of several in development; some of them will be visible to regular users and some of them will not.”  Which basically means, “full business accounts are coming soon.”

Last month I took a look at whether CoTweet and Yammer should be worried. Anamitra notes that today’s announcement will help services like CoTweet because the API will be enhanced.

Update: CoTweet has posted their thoughts on today’s announcement on their blog.