A Historical Look at Search Functionality on Twitter and a Bonus: What’s Next

Over the past couple of weeks the chatter about search functionality with regards to Twitter has come up again so I thought it might make sense to take a look back at how search has evolved with this exploding worldwide platform.

The Early Days

While most of Twitter’s users today weren’t around in the early days, many of you were. These were the days of the whale of fail, the rat in your pc and the general fun. Back then, there was no search function. If you wanted to know what your friend had for lunch or if your friend’s cat made a #2 on your friend’s carpet, you had to go to the account for your friend or his/her cat and just page back and forth. It was a tough time.

Summize

Then, like cream cheese on a fresh bagel, here comes NY-based Summize. Now we are talking! (well searching). Summize allowed us to search in near real-time for our friend’s messages. Want to know if that really was an earthquake? Pop “earthquake” into Summize. It was a real pleasure. Soon after the search engine was acquired by Twitter and renamed to Twitter Search and it still lives today. Twit messages are ranked by last posted in the results and there is no weighting to the results. The search functionality is also available within the Twitter site itself on the right side of a profile page.

Authority Search

Late last year during the “made up fights” between several valley bloggers and entrepreneurs, a discussion arose about creating an awesome Twitter search engine that would rank search results based on who has more followers. This was awesome…users who have lots of followers would appear higher in search. Bloody brilliant concept! Surely there would be no way to game the system to get more followers, right? Well, six months later and the rank by followers chatter has died out.

Note: somewhere in here Twitter introduced the Default List – this is the list that pumps certain celebs, FOT, fluffers, people who deliver cupcakes to twitter hq, etc.

Retweet Search

I thought I was excited to learn that they are remaking The Taking of Pelham 1-2-3. But now I know what real excitement is when I saw the launch of Topsy. Topsy is the engine that has got Twitter Default User Mike Arrington really excited. Here’s how Topsy works…rather than displaying results by authority or post date/time, Topsy ranks the results by how many times a link or query has been retweeted. If you need a moment, take one please, I know I did. So now let’s get serious for a moment. It’s interesting that in Mike’s gushingly positive post about Topsy, he failed to mention that those on the Default List will have an overwhelmingly higher chance of getting better rankings than us mere-non-cupcake-mortals.

Louis Gray did a Columbo-style investigation and found that, indeed, the default list members do control many of the Topsy topics. Louis looks at search queries including the iPhone, Tesla Motors and more. Duncan Riley took a look at Topsy from the “short url” standpoint.

Could a retweet search engine work? Perhaps but certainly not the way Twitter is setup today.

What’s Next?

Robert Scoble and others have said that Friendfeed does a better job at searching Twitter. Will Friendfeed become the search of choice for Twitter users? Maybe…if Friendfeed can win over the mainstream crowd.

Will Google begin to index twit messages? My magic 8 ball says “all signs point to yes”. Google wants to get some of the “realtime” loving that’s going around now and once they can index Twitter messages in some fashion, users will have even more reason to remain on Google. Google has already added a time panel on search results pages. Although I am not even sure that realtime matters for Google. I could see the search engine starting with just relevancy first – I do hope they separate Twitter or any of the other services from traditional online content.

My only hope is that all of the search engines will allow me to filter “-user: -cat -dog -sheep”.