Update on Technorati Authority Metric

Technorati has provided some details on their new authority figures they are displaying. I wrote about this yesterday and wondered how they actually calculated a site's authority value. Welp, wonder no more! From Technorati:

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

Jeremiah notes, "If links coming in is considered Authority, then some A hole who says some outrageous things could be considered authoritative if everyone links to him to tell him to be quiet. Links alone can’t be authority."

I agree with Jeremiah. Though, if we look at Google, isn't the majority of their rankings based on inbound links? I would have thought T'rati would have some sort of complex mathematical formula, but it's just a simple link count. To use one of their terms, WTF. Side note, I just linked to the Technorati site so that incresed their authority by +1 :)

You can also check out my interview with BuzzLogic, a company that has some pretty involved models for authority and helps find buzz across the web.