Glad you were able to make to Blogwell. Andy Sernovitz certainly know how to pull together the folks in the space that are active practitioners. Interesting that UPS is doing this so manually. Agree with you “steps” around monitoring and means of joining and engaging in conversations.

Blake

Thanks for the great blog post about my presentation! I’m really flattered by your feedback. Social media monitoring has certainly been an interesting journey for us. The insights we gained have been helpful as we look at ways to connect and chat with customers, media and the public.

I also appreciate the “whiteboarding” exercise near the end of your post – you’ve shared some clever and interesting ideas.

Debbie