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Why I’m Using Facebook More Often
I’ve never been a heavy Facebook user — I’ve had an account for a very long time but I mainly used it to share posts from CN and to “friend” people who request that I friend them. Over the years I’ve changed my personal settings to be able to see the different types of ads that are displayed. Up until this month I’ve never had a profile picture and have appeared as women and men of all different ages.
Whenever I take a look at the main feed on Facebook, it’s mostly content imported from Twitter. I’ve written about this before and wish that Facebook allowed you to turn off certain sites from displaying in your feed (e.g Twitter, pinterest, etc.).
(As an aside, I have noticed that techies seem to like and share content a LOT less than people in other demographics.)
So why I am using Facebook more often than I ever have? Simple, the people that I am now interested in following and interacting with are on Facebook and don’t use the other networks, Twitter and Google+, as often or at all.
Some of you know that I am working on my health in a big way and I have been studying and researching all sorts of health and fitness topics across the web and in print. Most of the people and brands I want to interact with have popular Facebook pages. For example, my nutritionist has a very popular Facebook page and she does a good job of interacting with the people who like and comment on her content.
Whether I am looking to interact with people around a Vitamix blender, a Breville juicer or why candida is bad for you, there are pages on Facebook with people who are willing to reply and provide feedback when needed. What’s great is that unlike Twitter where you just talk to talk, on Facebook you expect to have a conversation.
The only area I’ve noticed so far that needs serious work is the search function and specifically with regards to Facebook Groups. Here is a sample of the search results for the term “fitness” – notice that every single result is exactly the same – and it is like this on every page of the results. I want to join groups but where do I even begin when every single one looks identical?!? Groups search should function in a similar fashion to how Meetup.com works.
If I was in a management position at Facebook, I would certainly be asking why we haven’t created a YouTube competitor. So many of the health brands have tons of videos and they all live on YouTube yet the brand uses Facebook to promote their messaging.
It will be interesting to see if Google+ can draw more normals (both people and brands) into their network. I haven’t seen the health and fitness brands pushing their G+ pages (if they even have them).
Side note: if you are interested in health and fitness topics, please consider joining my email newsletter. The newsletter contains lots of interesting topics I come across and my personal, exclusive smoothie recipes.