I don’t think that this can be viable for a great majority of people. For example, I think very few people can get away with going to work with a camera attached to their hats. It’s just not possible.

Furthermore, everyone doesn’t have an interested audience.

For higher profile individuals, who have a large “fanbase” this can turn out to be something profitable…at the cost of their privacy of course.

But for the average Joe, I can’t imagine broadcasting 24×7 catching on.

I am sure you will have companies coming out to speak to you – absolutely. I agree about the exposure… but see you doing this is very different than justin or now justine.

The ability to interact with other viewers, as well as with the broadcaster, is the driver behind why live video is a killer app.

Ironically enough, the technology to do live streaming has been around for over a decade (Jennicam anyone?). What’s different is that the social media / user-created content revolution has primed the audience to break the “fourth wall” and jump into the action.

I do think that lifecasting is a bit of a fad–let’s face it, most of us just aren’t that interesting. But I firmly believe that live video’s power to engage will find many useful applications.

My big fear is that someday, history books might list me among the people who helped enable the launch of the 24/7 Paris Hilton network, which eventually became bigger than ABC, NBC, CBS, and Fox combined. Alas, all technologies can be used for good or ill.

I bet I’ll have even more people coming out to see me in the lobby on Monday. Why? Cause exposure for companies equals adoption. Adoption equals survival.