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UUSee – the YouTube Killer – gets more funding – $23 million worth
UUSee, a self-called YouTube and Joost combo for the Chinese TV market, has received additional funding to the tune of $23.5 million dollars. The financing is backed by Draper Fisher Jurvetson, Highland Capital Partners, Steamboat Ventures. Other firms on board include Sequoia Capital China and SIG.
"This financing represents a further endorsement in our progress to date and the very large market opportunity that has emerged for broadband media in China," stated Zhu Li, CEO and co-founder of UUSee. "DFJ Growth Fund, Highland Capital and Steamboat Ventures are top-tier firms that have relevant expertise, relationships and capital to help us achieve further growth and expand our leadership in the market."
From their release: UUSee is working with television programmers and broadcasters to deliver their content with new interactive features, including voting, text-messaging and rich media advertising. Brands can advertise on UUSee in multiple ways, using pre- and post-roll ads, banners and text ads, plus more innovative ad units such as picture-in-picture and interactive Flash.