CATEGORIES
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- VENTURE CAPITAL
- MICROSOFT
- WEB TECH JOBS
- YAHOO
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN-EDITOR
- CORSIN CAMICHEL
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
Veoh Launches Behavioral Targeted Advertising
Online video host Veoh has launched a new behavioral advertising program in beta today. Mark Walsh from OnlineMediaDaily explains that Veoh's program, "lets marketers match video and display ads with specific audiences based on their viewing habits."
Veoh will offer targeting in a variety of categories including: digital youth; family-focused; information seekers; pop culturalists; socially conscious; sci-fi and anime fans; and upwardly mobile. Behavioral advertising has been the talk of the Internet and in the U.S. Senate. The question is around how much information is too much before it moves into privacy concerns.
Veoh reports 300 million video plays a month from both professional and user-generated content. Though like most video networks these days, the emphasis is moving to the professional side where it's easier to monetize.
Last month Veoh raised $30 million (total raised $70 million), signed a deal with ABC and was added to StumbleVideo.







note: comments may take up to 5 minutes to appear due to cache