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Veoh Launches Behavioral Targeted Advertising
Online video host Veoh has launched a new behavioral advertising program in beta today. Mark Walsh from OnlineMediaDaily explains that Veoh’s program, "lets marketers match video and display ads with specific audiences based on their viewing habits."
Veoh will offer targeting in a variety of categories including: digital youth; family-focused; information seekers; pop culturalists; socially conscious; sci-fi and anime fans; and upwardly mobile. Behavioral advertising has been the talk of the Internet and in the U.S. Senate. The question is around how much information is too much before it moves into privacy concerns.
Veoh reports 300 million video plays a month from both professional and user-generated content. Though like most video networks these days, the emphasis is moving to the professional side where it’s easier to monetize.