Viddler Powers New Media Expo and Launches Fully Customizable Player

Video hosting service Viddler has announced that they are the official video sharing site for the New Media Expo conference later this week in Las Vegas.

The big news is that at the event they will launch a fully customizable player. The Viddler logo can be swapped out for your logo (we do that here on CN now). The video can link to your site instead of linking to Viddler which will drive traffic back to your site instead of to the Viddler video page. There apparently will also be some iTunes integration. All of these changes are very positive and add to what I consider the best overall video player on the market. It’s good to see that they listened to my suggestions. :-P

Next, I’d like to see a video mashup application which allows me to inject an intro/outro into each video I upload. This way all I need to upload is the "meat" of the video. This would also help with re-branding the videos at anytime because the mashup would happen in real-time as the video is streamed to the viewer. That’d be hot.

Viddler could also add kyte-style branding by allowing a “frame” to wrap the videos with the producer’s branding. Again, that’d be hot. If they really want to get freaky, they could allow the video producer’s ad network to be inserted into the “frame” and it could follow as the video is embedded if the producer chooses.

Check out Viddler CEO Rob Sandie and Technology Evangelist Colin Devroe in the video below talking about both announcements. Watch for the cheap pops about halfway in when they throw a "vaynerchuk" out to the crowd.

Viddler recently launched Vidgets which are a collection of video widgets. Earlier this year Viddler launched a Facebook app.