Exclusive: Viddler Launches Innovative Video Monetization Plan

Viddler, the online video sharing service, is announcing the launch of their contextual advertising program today. I have been beta testing this for a few weeks now and can say that it’s the most innovative program I have seen so far in the video advertising space.

Below is a demo video from Justine showing how it works but it’s very simple in concept. Advertising is tied to tags. You buy a tag and then your ad will show when the timeline hits that tag. It works for both products and keywords. They are offering a free $100 for new advertisers to get started with the program.

Revenue is shared 50-50 between video publisher and Viddler. Buying ads is as simple as buying AdWords on Google and there are a variety of targeting methods.

And as you know, I am an analytics nut. Viddler has created an excellent reporting package which Viddler President Rob Sandie sums up well, “Viddler keeps statistics on everything from video views to individual tag click-throughs. This gives our advertisers vital information that they can use for purchasing. Our advertiser dashboard allows them to manage their ads, tags and budget easily and effectively.”

Viddler continues to lead the pack in innovation in the online video market and this advertising program pushes it another step forward. Check out our previous Viddler coverage.