Let me get this straight…video ads must comply – but other ads you sell whatever you want?

The National Advertising Division of the Council of Better Business Bureaus has made a ruling that ads on video sharing sites must meet the same standards in "truth in advertising" that television advertising must meet currently.

First question… what happens if an average user uploads the commercial? Why do ads like this one get away with this while video must comply? This stems from a commercial on YouTube featuring the Dyson vacuum in which the NAD issued the following opinion, "Dyson's video depicted a comparative product demonstration and was therefore advertising and subject to the legal requirement that it be truthful and accurate." 

So sites like Viddler (which we use here at CN), Revver, YouTube and many more are now targets of the NAD. Who is going to police this?

Additional discussion at Mashable and at MediaPost.