VIDEO: InteractionMetrics - looking at ComputerWorld's page views

I followed a link over to ComputerWorld today for a story about ways to improve your cell phone usage. I thought it would be interesting to take a video look at their page and why killing page views won't be as easy as a quick hanging.

The basic issue is that this site usese multiple pages to display a short story. Why? Only one reason. That is to maximize page views. Of course, I just click the print story button and then I can view the entire story with almost no ads.

I still believe that together we can create a new metrics system which sites will have to become a part of to survive in terms of gaining advertisers. At its most basic sense, the largest advertising option, Google AdSense already is not using the pageview model except in some circumstances. I truly believe 2007 is the year of the metric.

Anyway, have a look at the video. I am using Revver for the first time, so let me know if you have any issues. Frankly the upload went faster than YouTube and the video is a bit larger as well.

 

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