Thanks for feedback on ExpoTV and wanted to address your question about our syndication strategy. We feel that because video is a new medium for most retailers and comparison shopping engines, they haven’t yet been able to build into their sites the sorting functionality about the content being positive or negative.

They link to and promote ExpoTV to allow users a more robust experience and to find more video product reviews. Until they build the capability to sort through the videos, having a lot of them without any ability to skim through them is tough on users. So for now, we let them display what they want.

As the retailers build more functionality around videos on their sites, we agree it’s a much better user experience (and written reviews have proven it’s more effective) to offer all opinions and we will be encouraging them to do so.

That’s why we feel strongly about letting people submit positive and negative videos about products on ExpoTV.com and compensate our video creators for both types of videos. Hope this helps to address your question.

Best,
Thi Luu
SVP, Web Operations