VideoEgg Adds imeem, Metacafe and Buzznet to Video Ad Platform; Extends Reach By 50 Million

VideoEgg has announced a new partnership with imeem, Metacafe and Buzznet to push its EAP (Eggnetwork Advertising Program) to these sites. The company believes this will expand the reach of their ad network by nearly 50 million users. This is a huge distribution deal as they were working only inside Facebook and with a few apps (Bebo, Hi5 and MyYearbook) previously.

It’s all about the targeting — VideoEgg taps today’s rich social networking data to intelligently aggregate appropriate audiences for advertisers. With all of the information that the social network knows about each user, they can send the best ad to that user maximizing the potential for return on advertising spend. 

Check out our interview with VideoEgg CMO Troy Young where he explains how the EAP works. It would be interesting to get an update if they have improved their analytics platform - I found it lacking on first review last September.