VideoEgg Exits Video Hosting Platform Biz To Focus On Ad Serving

Michael Learmonth at SAI has an email that VideoEgg has sent to its video hosting customers. VideoEgg is providing 90 days to remove client videos to a new host and the platform will be officially disconnected on May 31.

Snippit from the email, "As you know, over the past twelve months, VideoEgg has become a leading video advertising network. We have decided to focus on video and rich media monetization technologies, and therefore are no longer investing in the video platform side of the business. We are trying to consolidate our relationships with profitable large partners and continue our focus on creating higher value ad solutions for brand advertisers."

The writing has been on the wall with the shift to a video ad network for quite a long time now. When we met with CMO Troy Young is September the entire discussion was focused around the ad network. Then VideoEgg began to support the Meebo platform, extended video ad reach by 50 million and most recently the shift to engagement advertising with AdFrames.